Social media has become a battleground for brand visibility and customer engagement. To stay ahead, you need to understand not just your own performance, but also that of your competitors. This tutorial will guide you through using AI to analyze your competitors' social media content, identify winning strategies, and optimize your brand's online presence.

We'll use two key tools:

1. Phlanx: For gathering detailed social media data
2. ChatGPT: For in-depth analysis and actionable insights

By the end of this tutorial, you'll be able to:

• Generate and analyze detailed social media audit reports for your competitors
• Identify trends and successful strategies in your industry
• Develop data-driven recommendations to improve your social media presence
• Create a framework for ongoing competitive analysis

Let's dive in!

Step 1: Generate competitor social media reports with Phlanx

First, we'll use Phlanx to generate comprehensive social media audit reports for our competitors.

Sign up for a Phlanx account, then to start generating audit reports, hover over the "Social Media Auditors" tab.

Select the platform you want to analyze (e.g., Instagram, YouTube, TikTok), and enter your competitors' usernames/handles. Click ‘Generate Report’.

To download the reports, head to https://phlanx.com/dashboard/my-files/audits.

Wait for report generation (usually takes about 10 minutes), then open each report and click "Export to PDF" in the top right corner.

Download all reports, including your own brand's report for comparison.

Step 2: Prepare data for analysis

Now that we have our reports, let's prepare the data for ChatGPT to analyze effectively. In a new ChatGPT chat window, upload the PDF reports and use the following prompt to create a structured CSV file: